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Football+ Summit

The project aimed to merge football’s global appeal with a summit-style platform for learning, networking, and collaboration among sports professionals, initially focusing on grassroots engagement, skill development, and community building.

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  5. Football Plus Summit

Objectives

  • Gain insights into current standards and trends in the football industry.
  • Understand the inner workings and dynamics of football.
  • Network with like-minded individuals and football enthusiasts.
  • Experience a professional press conference and learn from industry experts.

Brand / Client Goal

The goal was to establish Football Plus as a credible voice in the football ecosystem, build a digital community from scratch, and launch a high-impact summit to attract industry attention and long-term partnerships.

Work Done

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Paid Ads

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Creative Visual Design

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Content Production

Live Coverage

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Web Development

Live Event Coverage, Influencer Outreach Programs (Both National & International), Photo & Video Content Production and also the creation and monitoring of Paid and Organic Campaigns on Instagram, Facebook, Twitter, Youtube and Google.

Our work in numbers

Total Impression
0 M+
Engagement
0 M+
Audience Reach
0 M+

Strategic Approach

  • Planned meticulously starting December 2024 to ensure smooth execution.
  • Built a strong content pipeline and consistent visual identity, showcasing the summit’s professionalism.
  • Highlighted the expertise of top-tier speakers participating in the Football Plus Summit.
  • Focused on digital-first growth, especially through Instagram, to amplify reach and engagement.
  • Delivered a high-impact, engaging summit experience that highlighted Football Plus Academy’s role in promoting football excellence.
  • Positioned the Football Plus Summit as a credible platform in the football space, demonstrating its impact and influence.

Pre-event strategy

Over a span of 4 months, starting from December, GrowthGravy developed a strong brand presence for the Football+ Summit. This involved crafting a clean, modern visual system – encompassing a cohesive design language, typography, and color palette – that accurately represented the summit’s tone and objectives. A responsive website was launched to serve as a central hub for event information and registrations.

Social Media Growth:

From scratch, GrowthGravy grew the summit’s Instagram account to 4,440 followers through strategic content creation, including teaser posts, speaker reveals, interactive stories, and community-focused content. Collaborations with influencers and speakers further amplified reach, while a well-planned content calendar ensured consistent engagement and nurtured an early digital community. This pre-event momentum was key to building credibility, generating hype, and fostering a strong, engaged audience ahead of the summit. 

Speaker Networking & Collaborating

At the Football Plus Summit 2025, GrowthGravy played a pivotal role in capturing the essence of the event. They documented the historic gathering of over 15 influential speakers from the football ecosystem, including Brazilian World Cup legends and industry voices. Through candid shots and behind-the-scenes content, GrowthGravy created engaging reels and visual content that brought the summit’s discourse to life. By capturing the collective expertise and experiences shared by speakers like Dunga, Micky Adams, and Aditya Datta, GrowthGravy helped amplify the summit’s impact and created valuable content for attendees and followers alike.

Results

We grew the Instagram account from 0 to 4,440 followers, reached 2.5 million people, generated 2.7 million impressions, and over 120,000 interactions. With 50+ live content pieces and 15+ top-tier speakers, we built strong brand credibility.

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