In the second season of Ultimate Kho Kho, we proudly achieved a remarkable feat by doubling Chennai Quick Guns’ social media presence, organically reaching over 2 million audiences during the season.
Chennai Quick Guns faced the primary challenge of capturing maximum attention, establishing a strong foothold, and fostering robust community and fan interaction.
Live Event Coverage, Influencer Outreach Programs (Both National & International), Photo & Video Content Production and also the creation and monitoring of Paid and Organic Campaigns on Instagram, Facebook, Twitter, Youtube and Google.
Ahead of the season, our focus was on comprehensive coverage of draft events, player introductions, and significant team moments, including the unveiling of the new jersey launch for Season 2. Our content included engaging practice videos, captivating photographs, and compelling countdown creatives to build anticipation and excitement among the audience.
Throughout the season, our multifaceted approach encompassed the Match Day Anticipation, Behind-the-Scenes Engagement, and Fan Interaction campaigns, including BTS challenges. These collectively worked to boost excitement, strengthen player-fan bonds, and nurture a lively community. Real-time updates, entertaining videos, trending content, Q&A sessions, and giveaways underscored our dedication to providing an immersive and interactive fan experience.
During the season, our efforts translated into an impressive 450+ social media posts, solidifying Chennai Quick Guns’ presence in the digital arena. This not only met but exceeded our client’s goals, demonstrating the effectiveness of our strategic approach and the resonance of the content with the target audience.
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