Growth Gravy | Growth Hacking | Digital Marketing | Web Design Services

Nanbai

Crafting Digital Presence for Nanbai Cafe in Goa

Over the course of our collaboration with Nanbai, digital engagement and brand visibility grew consistently as the café scaled from a single outlet to three outlets in just three years. Through a strong Instagram grid launch, high-performing reels, and micro-influencer marketing, we helped Nanbai build a recognisable and engaging digital presence that translated into real-world growth.

Objectives

  • Brand Awareness: Build a youthful, welcoming café and bakery identity
  • Engagement: Drive interaction through reels, stories, and café-led content
  • Visuals: Create a clean, aesthetic, and on-brand Instagram grid
  • Influencer Buzz: Leverage micro-influencers to generate attention and footfall
  • Growth: Support expansion from 1 outlet to 3 outlets

Work Done

Nanbai’s goal was to become a go-to café and bakery where people could chill, connect, and enjoy great food, while building a strong digital presence to support long-term growth.

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Creative Visuals

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Content Production

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Paid Ads

Our work in numbers

Accounts reached
0 M+
Reach
0 M+
Likes
0 L+

Season Campaign

  • Instagram grid launch and content strategy
  • Reels showcasing food, ambience, and café culture
  • Collaborations with 100+ micro-influencers
  • Social media management and content creation

Strategic Approach

  • Grid-first launch to establish a strong visual identity
  • Reel-led content to drive reach and engagement
  • Micro-influencer marketing for authentic discovery
  • Consistent branding across social media.

Results

The campaign delivered strong brand visibility and engagement through a cohesive grid launch, reel-led content, and 100+ micro-influencer collaborations. Nanbai’s digital presence played a key role in increasing footfall and supporting the brand’s growth from 1 outlet to 3 outlets in 3 years, establishing it as a recognizable café and bakery brand.

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